Photography is the illustration of that product or idea
with the intent of clarifying, distinguishing or romanticizing it for the audience.
Advertising is the selling of a product or service.
Photography is the illustration of
that product or idea with the intent of clarifying, distinguishing or romanticizing it for
the audience.
Enhancing the appeal or attractiveness and therefore increasing its
desirability is the goal.
Whether it is a small item or a big idea, photography is the veil on the naked truth of
the promotion.
People read the copy but gaze at the images to try to better
understand what message is being conveyed. It could be in the studio or on location,
flying in a helicopter, or perched on rock midstream...depending on the clients needs
and our overall approach to selling the product, the demands for the right
photography are boundless.
The impact of it . . . invaluable.